Free Markup Calculator
Calculate cost markups, recommended client selling prices, gross profit dollars, and resulting profit margins. Convert cost-plus formulas into clear billing rates.
Cost Markup Calculator
Calculate Selling Price, Dollar Profit & Resulting MarginMarkup is the percentage added to your cost to arrive at a selling price.Margin is the percentage of the final selling price that is profit. A 100% markup results in a 50% profit margin.
Pricing Breakdown
Invoice this price to client
Ready to bill this item?
Transfer the final calculated selling price directly into Invoza's invoice generator (cost and markup percentages remain private).
Cost-Plus Pricing
Start with your true wholesale or internal labor cost, then add a target markup percentage to guarantee positive cash flow on every line item.
Markup vs. Margin Table
Covering Overhead
Remember that gross markup must cover non-billable operating overhead, software, taxes, and insurance before net company profit is realized.
Related Pricing Tools
Frequently Asked Questions
What is the formula for markup?
The formula for markup is: Markup Percentage = ((Selling Price - Cost) / Cost) × 100. To find the selling price from cost and markup: Selling Price = Cost × (1 + Markup / 100).
How is markup different from profit margin?
Markup is calculated as a percentage of your cost, whereas profit margin is calculated as a percentage of the final selling price. For example, if an item costs $50 and sells for $100, the markup is 100% ($50 / $50), but the gross profit margin is 50% ($50 / $100).
What is a standard markup percentage?
Standard markup varies widely by industry: retail goods typically carry a 50% to 100% markup (keystone pricing); construction materials and trade subcontractors generally mark up parts 15% to 35%; professional consulting services often mark up pass-through expenses by 10% to 20%.
Can I convert markup directly into profit margin?
Yes. The conversion formula is: Margin % = Markup % / (1 + Markup %) or visit Invoza's dedicated Margin Calculator to model target margins.